8 Questions Powerful People Ask Themselves Every Day

    by  • 11/04/2014 • 0 Comments

    Powerful people, intelligent people, wise people, the most grounded people, all do one thing that most others don’t: They talk to themselves. They’re not crazy. In fact, they’re quite the opposite. Powerful individuals understand that nothing in their lives, themselves included, is stable continuously forever. Things change. People change. The only way to stay...

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    Mind the Gap

    by  • 14/01/2014 • 0 Comments

    Mind the Gap

    Once a year, perhaps, a ‘perfect’ client walks through the door with a long deadline, generous budget and the brief perfectly distilled onto a side of A4. Meanwhile back on planet earth, the world of identity and branding is a much less distinct place. Often the issues are ‘fuzzy’ – there’s a problem that...

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    Essential Design Patterns For Mobile Banking

    by  • 06/11/2013 • 1 Comment

    Despite a great deal of mobile innovation, many creators of financial apps still copy their interface patterns from the desktop Web, even though these patterns are not as well suited to the mobile space. Small screens, custom controls, divided attention and fat fingers demand different thinking when designing for mobile. In this article, we...

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    How to brighten up your designs

    by  • 30/10/2013 • 0 Comments


    A month on from the launch of iOS 7, creatives have had time for the new OS to bed in mentally, so thought we’d find out how leading designers think Apple’s brighter outlook will impact design, and get their advice on how designers can brighten up their work. For the past month, there have...

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    Eight Golden Rules of Interface Design

    by  • 24/10/2013 • 0 Comments

    Strive for consistency Consistent sequences of actions should be required in similar situations; identical terminology should be used in prompts, menus, and help screens; and consistent commands should be employed throughout.   Enable frequent users to use shortcuts As the frequency of use increases, so do the user’s desires to reduce the number of...

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    8 Ways to Evoke Positive Emotions in Visual Design

    by  • 16/10/2013 • 0 Comments

    Designers who work in branding have the oh-so-glorious job of trying to create designs that are not only easy to remember and relate to, but portray the brand concisely and accurately as well. Add to this the need to evoke the right emotions and the inherent need for brand simplicity, and some might say...

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